3/2/2024 0 Comments Public rec brandFrom Lululemon to Outdoor Voices and Sweaty Betty, it is fair to say the women’s athleisure market has been well saturated for some time now. It seems that, for women, the options now are endless. However, except for traditional sportswear brands, such as Nike and Adidas, there are very few fashion-conscious, niche labels targeting modern men. Marguerite La Rolland, a fashion and beauty consultant at Euromonitor, earlier this year in an interview with Business of Fashion, said: "This is due to men placing a greater emphasis on their appearance, fuelled by the rise of social media, and dress codes for men softening globally.”Īthleisure clothing is gaining popularity among both male and female consumers. Like most emerging trends in the modern fashion industry, we most clearly see this trend manifesting in the luxury and direct-consumer sectors.Īccording to Euromonitor, luxury brands’ menswear lines, such as Louis Vuitton and Balenciaga, will outperform their womenswear counterparts between 20, projected to boast a compound 2% annual growth. For 2018, L2, a market research firm, forecasts that the menswear market will experience a compounded 5% annual growth rate, outpacing that of the womenswear market. The takeaway is clear: Male consumers expect brands in all sectors of these industries to provide them with more choices that best cater to their custom needs. Additionally, the beauty industry recently has generated a sizeable amount of buzz after a series of high-profile cosmetic brands, from Chanel to Target, released their first-ever men’s makeup line and beauty section, respectively. The highly-praised brand has impeccable timing as the demand for fashionable menswear is growing at a rapid pace. On August 27, 2018, The Row announced that the ready-to-wear label finally is ready to officially launch its menswear collection.
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